I build products
I'm Eric Lipsky, a growth leader with 10+ years building teams, experimentation cultures, and digital experiences at category-defining SaaS companies. Currently Senior Director at Freshworks. Founder of Plurigen AI.
Combined company value
across portfolio
High-growth companies
Series B to NYSE
People hired & led
cross-functional teams
Experience
AdecadeofdigitalexperienceleadershipinSaaS
- •Inherited a 45-person org and strategically right-sized to ~15, driving 8 consecutive quarters of productivity growth through sharper focus and deliberate prioritization.
- •Co-led a company-wide rebrand and full website redesign, increasing engagement and conversion across every major enterprise and self-serve touchpoint.
- •Transformed delivery from weeks-long cycles to days by building a cross-functional agentic workflow and a component system that enables org-wide self-service.
- •Supported mid-market and enterprise segments to outperform growth targets quarter-over-quarter, directly contributing to Freshworks reaching profitability.
- •Owned the multi-year vision and architecture for Airtable's website and top-of-funnel acquisition, delivering with accountability across a full brand and site revitalization.
- •Assembled and managed a 12-person cross-functional team of engineers, designers, PMs, and marketers that became one of the company's highest-performing organizations.
- •Drove high-velocity growth experimentation that enabled both product-led and sales-led motions, producing consistent conversion lifts and helping take Airtable upmarket.
- •Connected routinely with senior leadership and the executive team on direction and strategy, while cultivating a team culture built on curiosity and ambition.
- •Evolved Intercom's web strategy and audience targeting from SMB to mid-market and enterprise, owning the website product and all growth acquisition efforts.
- •Served as the connective tissue between Product and Marketing, aligning both orgs around a unified top-of-funnel strategy and shared growth goals.
- •Led replatforming and migration efforts while building an experimentation program from scratch — running 40+ tests per quarter across the full visitor-to-customer funnel.
- •Fostered a culture of inclusivity and rigorous attention to solving complex problems, growing a cross-functional team of engineers, designers, and marketers.
- •Took the company from 8th to 1st on "personal loans," generating 150k+ incremental customers per year.
- •Increased organic traffic 16% and organic revenue 4% through a ground-up website redesign.
- •Delivered a 3% lift in application creation by revamping the end-to-end application flow with a team of nine.
Earlier Career
Education
- “
Eric thinks deeply about problems, develops novel solutions, and then knows how to bring a team along to execute on them quickly without compromising quality. His consistent curiosity and drive for improvement mean that anything under his stewardship constantly improves. He's not afraid to build, whether it's a new project, a new campaign, or a whole new team. You can count on him to find and execute the right solution.
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Eric Lipsky operates at the intersection of business strategy, marketing innovation, and the creative use of technology. With one foot on the ground and one foot in the future, he occupies a space that few practitioners in our space have been able to go. By connecting the dots between brand, product, and marketing experiences, Eric is able to bring leaders and teams along for the ride and demonstrate true impact.
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Eric is one of the sharpest and most strategic product marketing leaders I've worked with! I've seen firsthand how he drives meaningful traffic, sustainable growth, and measurable business impact. He pairs analytical rigor with exceptional judgment, consistently turning insight into execution. Just as importantly, he's a person of integrity, high standard, and strong character. Anyone would be fortunate to partner with Eric!
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Eric is a leader that cares deeply about his team. He fosters a culture of curiosity and innovation with his teams while inspiring other surrounding teams as well. His commitment to excellence delivers results for the business while also ensuring his team's growth. Eric creates an environment that raises the bar. His excellent communication skills and clarity of thought yield strong holistic outcomes in whatever initiative he leads or participates in. He doesn't just get things done, he gets the right things done.
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Eric's cross-functional leadership helped LendingClub roll out a completely redesigned website and app in record time. His grit, combined with a rare mix of quantitative and qualitative data skills, allowed the team to overcome hurdles quickly, ship the project on schedule, and stay true to the brand story.
Philosophy
Pixelsaremeanttobechanged
Make the Complex Simple
The best products solve hard problems while feeling effortless. Simplicity isn't where you start. It's what deep thinking produces.
People Are the Engine
Great digital experiences come from great teams. I invest in people who think independently, move fast, and care deeply about their craft.
Ship What Matters
Impact over output. The goal isn't to ship more. It's to ship the right things. Quality compounds over time. Volume rarely does.
Stay Curious, Go Deep
Rethink assumptions before jumping to solutions. Forward momentum matters, but only when you're solving the root, not the symptoms.
I love building.
Here's the latest.
Creators and founders don't lack ideas, they lack the resources to develop them. Plurigen.ai is an AI-powered idea realization platform that transforms raw ideas into validated strategies through honest, multi-perspective expert analysis. I designed and built every layer: product strategy, full-stack development, AI integration, and go-to-market.
Watch the demo
Built with
Consulting
Growthconsulting&fractionalleadershipforB2BSaaSteams
I take on a limited number of advisory and consulting engagements each quarter.
AI Innovation Overhaul
Audit your workflows, select the right AI tooling, and overhaul processes so your program scales without proportional headcount. Move from AI-curious to AI-native.
Digital Experience & Growth Strategy
End-to-end strategy for your website as a growth engine. From audit and architecture through experimentation design, conversion optimization, and execution roadmap. Includes tooling selection, vendor evaluation, and team enablement.
Product-Led Execution
Bring lean product principles to your growth and digital programs. Ruthless prioritization, hypothesis-driven roadmaps, rapid iteration, and outcome-based measurement. The discipline of shipping with focus, not just strategy decks.
Strategic Consulting & Fractional Leadership
Senior strategic consulting on an ongoing basis, from a monthly retainer to 2-3 days per week. I partner with executives on growth strategy, GTM planning, key initiatives, and operational decision-making.
All engagements begin with a 15-minute fit consultation. Further time is invoiced.
About
Mylifeoutsideofwork
I'm a San Francisco-based product and growth leader, but the work is only part of the story. I'm multilingual, endlessly curious, and believe the best ideas come when you stay open. Whether that's exploring a new city, picking up a new book, or just slowing down to think.
Languages
Travel
Italy is my favorite destination. The culture, food, and pace of life. Embodying the essence of "La dolce vita di far niente."
Sports
Soccer, tennis, basketball. I love competing and following the game. Playing or watching, I'm in.
Reading
Endlessly curious. Always reading something: product strategy, behavioral science, history, fiction, or whatever catches my eye.
Technology
Always building something. But I'm just as happy disconnecting and enjoying the slower moments in life.
Contact
Let's connect
Exploring a leadership role, advisory engagement, or partnership? Tell me what you're looking for.